-Alex Lawal
While people expect to see brands advertise themselves, there are a few things to remember about the modern consumer.
They don’t like to believe that companies are profiting from their suffering.
If your brand is or perceived to be, profiting directly from the global economic downturn, a winner among a world of sufferers, the consumer will see that you’re not playing the game fairly.
This is the game where the consumer knows you want their money, accepts a level of persuasion, but doesn’t feel they’re at a disadvantage, such as being obligated to buy your goods or use your services.
Global | Didi Angaye Earns A Distinction Award, Another Feather To The Cap
On a bright sunny day, in the month of July, 2024, the prestigious Staffordshire University located in the West Midlands of England organised its Award giving and Graduation ceremony to honour graduates of various educational programmes and courses which it offers. Didi Timipah Angaye,…
Olu Of Warri Bags Award In UK, Wife Advocates Return To Cultural Values
The Olu of Warri, Ogiame Atuwatse III, has received the Leadership and Community Development award at the 14th African Achievers Awards (AAA), which took place at the Parliament House, United Kingdom. The award was presented by a member of the House of Lords, London, Rt…
Brit Awards | Asake, Burna Boy And Other ‘New Cats’ Get Nominations
Nigerian singers Burna Boy, Asake, and Rema have been nominated for the 2024 Brit Awards. The nomination list for the annual music awards show was released on Wednesday 25, January 2024. Burna Boy and Asake made the ‘Best International Artiste’ category, while ‘Calm…
Brit Awards 2024 | The Full List Of Artist(e)s
This year’s Brits nominees have been revealed ahead of the ceremony in London in March. Dua Lipa is the first star confirmed to perform at the event – but how many awards is she up for? Musicians including Raye, Central Cee, J Hus and Blur are also…
Despite Increased Transfer Volume And Institutional Adoption, Bitcoin Stays Below $60K
Bitcoin’s price hovers around $59K as increased transfer volume indicates a stable demand among investors. CryptoQuant data indicates buyers are absorbing the panic selling pressure around the $57K price level. Bitwise’s latest report suggests that institutional investors are still buying Bitcoin despite the recent price…
Traders Focus On Meme Coins As Bitcoin, Ethereum And XRP Erase Recent Gains
Bitcoin, Ethereum and XRP dip under key support levels at $60,000, $2,600 and $0.60 respectively. Tron ecosystem’s meme launchpad SunPump generates over $1.1 million in revenue within twelve days of its launch. Tron network daily revenue reached a record high of $26.83 million on Tuesday,…
Top 10 Cryptocurrencies To Invest in January 2024
-Michael Adams From Bitcoin and Ethereum to Dogecoin and Tether, there are thousands of different cryptocurrencies, making it overwhelming when you’re first getting started in the world of crypto. To help you get your bearings, these are the top 10 cryptocurrencies based on their market…
The Risk And Reward Of ChatGPT In Cybersecurity
Juan is an experienced CTO with a demonstrated history of working in the computer and network security industry. He is an information technology professional skilled in SAP and Oracle applications, computer forensics, vulnerabilities research, IPS/IDS and information security. Unless you’ve been on a retreat in…
