Ebi Atawodi, Former Uber West Africa Manager, Joins Netflix As Director Of Payments
She announced the move on LinkedIn, describing her six years at Uber as “a ride of a lifetime.”
During her time at Uber as general manager, she was responsible for leading their expansion in Lagos and other West African cities. One milestone was in March 2016 when Abuja, Nigeria’s federal capital, became Uber’s 400th city.
After being on the ground and leading those operations, Atawodi became Uber’s Head of Product (payments) in February 2017. While she now switches from the ride-sharing and logistics industry to entertainment, her focus remains on payments.
“Anyone who knows me knows I’m obsessed with Netflix – the culture, the product, the impact it has had on the art of storytelling. Excited to be joining Netflix as Director of Payments, [Europe, the Middle East and Africa] and can’t wait to do the ‘best work of my life’,” Atawodi wrote.
Netflix added 8.5 million new subscribers in the last quarter of 2020, riding the pandemic’s work-from-home and lockdown wave. The company ended 2020 with over 200 million paying subscribers. No other streaming platform in the world has as many users.
An estimated 66.7 million Netflix subscribers are from the EMEA region. Netflix’s EMEA subscribers are expected to surpass those in North America in about two years, according to The Motley Fool.
Netflix launched in Africa in 2016. Recently, the streaming giant has been exploring mobile-only subscription plans to take advantage of the growth in smartphone and internet penetration.
They started testing “Mobile” and “Mobile+” plans in Egypt in 2018 and South Africa in 2019. The plans will be priced at $2.30 and $3.50 per month, respectively.
Atawodi will oversee these payment dynamics to keep Netflix ahead of shrewd competitors in Africa’s streaming video on-demand market, especially Showmax. The Multichoice-owned service has been working to dominate the market by offering on-demand video streaming and live TV including football matches, music and news.
Before joining Uber in 2014, Atawodi worked at Etisalat, the Nigerian telecommunications company that transitioned into 9Mobile, as their head of Corporate Communications and sponsorships.
In that role, she says she was involved in Etisalat’s partnerships with the Nigeria Communications Commission to enable users to port their numbers between telecom providers.
The Miss Universe-Greatest Celebration of Women
-SOFIE ZERUTO The Miss Universe Organization is a global, inclusive of organizations that celebrates all cultures, backgrounds and religions. It creates and provide a safe space for women to share their stories and drive impact personally, professionally, and philanthropically. The women who participate in this…
All Africa Music Awards; Categories and Regions
-MUSIC IN AFRICA All Africa Music Awards (also referred to as AFRIMA) is an annual awards event. The awards event was established by the International Committee AFRIMA, in collaboration with the African Union (AU) to reward and celebrate musical works, talents and creativity around the African continent while promoting…
African Acts And The Grammy Award
-FUMILAYO KANMODI African music is now getting much-deserved recognition, and talented stars have been rewarded for their hard work. One award many covet has always been the Grammy Award, and we have had African acts that have received the award. In our little way of…
Nigeria’s Former Jonathan Tells African Leaders To Put Humanity First
Joke Falaju, Abuja Bags African Heritage awardFormer President Goodluck Jonathan has urged African leaders privilege to hold public offices to become servants of the people, and not turn themselves into the “bosses of the people”.Jonathan stated this while receiving the African Democracy and Peace Icon…
The Risk And Reward Of ChatGPT In Cybersecurity
Juan is an experienced CTO with a demonstrated history of working in the computer and network security industry. He is an information technology professional skilled in SAP and Oracle applications, computer forensics, vulnerabilities research, IPS/IDS and information security. Unless you’ve been on a retreat in…
Explained – History Of Money From Fiat To Crypto
What is money? Money as a concept has been a cornerstone of human civilization and economic development. To start with the latter, money is a method of storing value and worth, and it also functions as a medium of exchange that allows individuals to exchange…
Studies Show That Nigerian Crypto Foreign Investment Is At A Record Low
Foreign direct investment in Nigeria fell by 33% last year due to a severe shortage of dollars, which discouraged crypto companies from expanding into the country. The largest economy in Africa has a foreign investment problem despite exponential growth in crypto adoption. The National Bureau…
Growing The Bitcoin Development Ecosystem In Africa
– Abubakar Nur Khalil | Bitcoin Magazine Bitcoin development in Africa, with a proper regulatory environment, could equally accelerate the continent and the technology. In this piece, we’ll be analyzing the current state of the Bitcoin developer ecosystem in Africa, ways to improve it and…